Introducing Caterforce’s new brand identity

We are pleased to announce the launch of Caterforce’s refreshed logo identity.

As Caterforce celebrates its 35th anniversary this year, we felt it was the right time to update the Group’s corporate branding. While our previous identity has served us well, the refreshed look better reflects the shared purpose of our members; a community of ambitious independent businesses united by shared values, collective strength and a commitment to buying together.

Gary Mullineux, Managing Director of Caterforce, said: “Caterforce has a strong history and a clear role in supporting independent wholesalers. Our refreshed identity better represents the ambitious businesses that make up our group today, as well as the collective strength we create by working together. It is an exciting step forward for Caterforce and our members.”

Lucy Boland, Marketing Director of Caterforce, added: “The new logo is simple but meaningful. The two interlocking Cs reflect Caterforce and Collaboration, while the chain they create captures the connectivity and resilience at the heart of our membership. We wanted an identity that feels modern, distinctive and true to the values that bring our members together.”

The new identity will be rolled out across Caterforce’s communications and platforms over the coming weeks.